The user selects a category and is provided with a directory of search results within that category.
Benefits to user
- Easy to use
- No need to carry and re-fold maps or struggle with small print
- Find destinations, events and services
- Ideal for spur-of-the-moment planning
- Rich database makes it practical for residents as well as visitors
Benefits to community
- Increases awareness of resources and the surrounding cityscape
- Accessible social service information
- Promotes pedestrian activity that supports local businesses
- IAPs can be relocated to meet optimum demand
- 5% of advertising space is available to non-profit and social service agencies at no charge
Benefits to advertisers
- Reaches an audience that's "on the move"
- Targets viewers within the immediate neighborhood and encourages them to stay downtown
- Discounted advertising packages available
- Venue for announcing promotional opportunities and special events